Ad Astra Fiber
Ad Astra Fiber is a start-up technology company providing low-cost high-bandwidth internet access to under-served markets, primarily multi-family properties such as apartments and affordable housing complexes.
The logo is designed to reflect technology and speed, but tie into the company's location in Northeast Kansas. A straightforward typography is complemented by an angled swash of color providing movement and representing light or fiber. The yellow is a reference to sunflowers and the bright yellow sun that often appears in Kansas.
Brochures & Business Cards
The brochures and business cards carried through on the professional, technological color scheme. As the company tagline is "Bringing the World to Your Properties" (or for direct-to-consumer "Bringing the World to You"), the globe reinforces the world-wide access high-speed broadband provides.
The direct-to-consumer tri-fold swapped out some of the darker blue colors with a lighter mustard color, and changed some imagery, to make it more approachable to the individual.